Family Convictions since 1998
Anthony & Gregory Verhaeghe are two brothers that decided after their studies to pursue in the family business of Food export. After a year of Research & Development, they noticed that with our busy lifestyle, it was difficult to balance the food diet with quality ingredients. For health, environmental or ethical reasons, people would also tend to look for a way to replace their meat and dairy consumption. Most of the alternatives were based on soy, seitan and tofu, so the family decided to produce Vegetarian & Vegan organic products, and this is when the adventure began in 1998 with the brand Fit Food.
The challenge was and still is to propose tasty products, easy to cook and that will satisfy all eating habits in order for consumers to eat and share the foods confidently with family and friends.